Where’s Bertie? Look out for him if you are jetting off abroad…

Apparently Bertie Bassett, the mascot for the Bassett's brand of Liquorice Allsorts, dates back to the late 1920’s and was originally constructed during one evening using actual sweets pushed onto a pipe-cleaner.

Almost a century later, Sector has been commissioned by Kraft Foods to bring Bertie to life in airports across Europe to help ensure that the next generation of liquorish lovers continue to enjoy their products. This display is made to withstand the rigours of travel retail and to merchandise over 100 large bags of Bassett sweets. Keep a look-out for Bertie as you travel around.

Intel: Sector creates User Experience Zones across EMEA for exciting Ultrabook™ category.
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