Callaway marks US Open with stunning new Shop-in-shop launch.

As the world’s top golfers swing into action at the US Open, leading golf equipment provider Callaway continues to expand its relationship with its retail partners through the launch of a stunning new shop-in-shop system designed and deployed by Sector.

As this shot of the system dominating the instore environment illustrates, it has been created to feature Callaway’s full range of products including the new generation RAZR drivers and irons which continue to receive exceptional reviews. The appearance clearly reinforces the brands strong aesthetic, with a clean black canvass used to showcase large graphic panels featuring some of the world’s leading players who endorse the products and attract and reassure buyers. Information panels adjacent to the club handles provide detailed information to aid club choices and provide reasons to buy. Integrated auxiliary lighting illuminates the entire zone, providing clear stand-out in store.

This modular solution is designed to range across all typical formats from modest sized Pro-shops to large Golf superstores and Sector is in the process of rolling the system out across Europe and beyond.


Intel: Sector creates User Experience Zones across EMEA for exciting Ultrabook™ category.
Welcome to 2013 @sectorlive.com
Snapshot : Sector in sixty secs.
Snapshot of Sector in 60 Seconds
Sustainability: The global gold standard.
Sustainable POP
Technology: Next generation inspiration instore.
Technology: Next generation inspiration instore
News: Stay ahead in POP.
Latest POP News
Opinions: Brand and POP insights.
Brand and POP insights
Clients: Who we work with.
Happy POP clients