Intel: Sector creates User Experience Zones across EMEA for exciting Ultrabook™ category.

Ultrabook™ is the category of ultra-thin, ultra-light and ultra-fast computing devices which has established the embryonic beginnings of the next generation of PCs. The Ultrabook™ devices are made by a range of well-known computer manufacturers using the latest generation Intel Core processors which have enabled this major evolution in portability and power.

In order to both establish this new category in store and to provide consumers with the opportunity to experience the sleek, elegant designs and fast processing power across the range of manufacturers and models, Intel commissioned Sector Design to create and deploy User Experience Zones across their EMEA retail partners’ stores.

“We wanted an engaging way to win consumers’ attention in store,” says an Intel’s EMEA Director. “These zones highlight the key features of an Ultrabook™ device, thin and stylish with great performance and responsiveness. We are very pleased with the final results.”

If you are interested in an extended presentation of this extensive, multi-faceted Case Study, which includes ‘Minority Report style’ Gesture Motion technology, multiple live products and security solutions, plus complex programme management and support services, please email Nick McCaffery.

Thank you.


Intel: Sector creates User Experience Zones across EMEA for exciting Ultrabook™ category.
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