Sony: Instore engagement across the brand portfolio

From walkmans to laptops, playstations to film studios and cameras to financial services, Sony has few rivals as one of the world’s leading multinational conglomerates. The company is a technological, intellectual and manufacturing powerhouse; consistently changing paradigms and further enhancing many aspects of consumers’ lives.

Sony takes its environmental responsibilities seriously; recognising its position as a leading consumable producer and leveraging this. It receives the highest score for energy policy advocacy and all of its TVs meet or exceed the latest Energy Star standards. Sony values supply chain partners who contribute to its environmental targets.

Sector’s work for Sony is typified by an umbrella branding commission to promote synchronicity between their Bravio TVs, PS3 consoles, Viao laptops and Sony Erikson mobiles. With market leading insights into Sony’s brands, technology consumers and core channel retailers, Sector created and implemented the program to maximise brand exposure and engagement instore.


Intel: Sector creates User Experience Zones across EMEA for exciting Ultrabook™ category.
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