Nokia: Creating the mobile phone revolution at retail

Nokia is the company which has empowered the human race to embrace the life changing benefits of mobile telephony and technology. As a commercial powerhouse, it is the world’s largest producer of mobile phones. For users, its catchy, original ring-tone will forever encapsulate the world-wide explosion in mobile phone use.

To promote their increasingly sophisticated products and services to many different consumer profiles in store, Nokia have had to become retail pioneers. As they have re-invented the way that consumers use phones, we have worked with them to empower their retail partners to attract, inform, educate and actively drive sales, including an 80% uplift.

As early as 2002, Nokia’s Helsinki HQ commissioned Sector to build their brand in store world-wide. Together, we have created paradigm-changing units and delivered ambitious roll-outs – including 40,000 highly complex units across Europe, USA and Asia for the most successful phone ever with zero non-conformances. This won POPAI Europe Display of the Year.


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